Keynote Speaker - Aileen Buckley

Aileen Buckley came to ESRI in 2003 from University of Oregon where she was a professor of geography teaching cartography, GIS, GPS, and other mapping sciences. She holds an adjunct associate professor appointment at the University of Redlands in their Masters of Science in GIS program. Her PhD is from Oregon State University.

Prior to her doctoral studies, she worked at an engineering firm as a project manager on projects converting cadastral paper maps to GIS data layers. And before that she worked in the Cartography Division of the National Geographic Society on the seventh edition of their Atlas of the World.

She has written a number of articles and book chapters on various aspects of GIS and cartography, and she is an editor of the Encyclopedia of Geographic Information Science by Sage Publications. At UO, she also helped author the Atlas of Oregon, Second Edition (2001). She is second author of the forthcoming book Map Use: Reading and Analysis, Sixth Edition by ESRI Press. She was the 2007-2009 president of the Cartography and Geographic Information Society (CaGIS)

"Bad Maps" as an Opportunity

During the comments after your talk there was some discussion about "bad maps" on the internet and what to do about them.  The first answer is wow! There's lots of bad maps on the internet!  Great!  This means the barrier to entry now is really low.  This is outstanding.  There are people everywhere thinking spatially and using geography for good and evil.  What an opportunity for the GIS community to provide leadership and education.  There are legions of folks who could benefit from direction in cartography and access to better tools.

How do bad maps get created?  Bad tools and poor understanding.  Capitalize on this.  Make the Map Center truly a learning place for better cartography, not simply a cookbook for ESRI recipes.  If Cooking by the Book is the only way, then give the community a truly awesome tool that is a giant leap better than freely available tools.  Give them ArcMap.  For free.