The credo of the 1-minute cartographer rests on three ideas: the need to clearly appraise what the map needs, the knowledge of how to make the appropriate edits, and the ability to evaluate the results. These are the secrets of the 1-minute cartographer – 1-minute appraisals, 1-minute fixes, and one minute evaluations. Design principles and common-sense cartography underpin the short- and long-term success of your maps. In this session, we teach you some fundamental design principles (color selection, typography, page layout, etc.) and how to use them for map making with ArcGIS. You'll also learn where to get help when you're stuck, and how to know you got the job done right. In the end, you'll be equipped with an arsenal of tips and tricks to design better maps and make them "come to life" with ArcGIS.